Variant Design Studio — Brand Systems Studio

BUILD

CONNECTED

BRANDS.

ACROSS PHYSICAL

AND

DIGITAL.

Variant combines brand strategy with XR/MR, AIGC, digital assets, cultural and creative products, and product development. These capabilities extend one brand system across spatial experiences, interfaces, content and physical objects.

WHO WE ARE

Variant Design Studio is a Montreal-based Brand Systems Studio. We define the source system of a brand, then carry it into identity, content, motion, digital experience, physical objects and ongoing operation.

STRATEGY

BRAND SYSTEM

IDENTITY

VISUAL SYSTEM

DIGITAL

EXPERIENCE

EXTENSION

OBJECTS & ASSETS

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We start with the source system, not a list of deliverables. One brand plan can be delivered in full or phased by dependency, budget, timing and commercial priority.

FULL

BRAND SYSTEM

BUILD

Strategy, positioning, naming where needed, identity, art direction and the complete source system.

CAMPAIGN & CONTENT

DIGITAL EXPERIENCE

Campaign direction, image systems, personas, motion, film, websites, commerce and interactive experiences.

BRAND PRODUCTS

ONGOING CREATIVE

Packaging, objects, editions, digital assets, brand IP, creative direction and system evolution.

[ VIEW THE FULL BRAND SYSTEM ]

ONE PLAN

DEFINE THE WHOLE SYSTEM FIRST

PHASED DELIVERY

MOVE BY PRIORITY, BUDGET AND TIMING

ONE SYSTEM

EVERY TOUCHPOINT INHERITS THE SAME LOGIC

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We work with organisations that need brand strategy, identity, content, digital experience and brand extensions to operate as one connected system rather than separate commissions.